Statistics, A number (% or fraction often from a survey) that backs up a point being made. , Direct Address, When the writer speaks directly to their audience., Emotive Language, Positive or negative words that evoke an emotional response in the reader., Hyperbole, Deliberate exaggeration used for effect /emphasis., List (Rule) of Three, Listing three things or descriptive words that summary and emphasise what you are trying to say., Anecdote, A personal story eg. I know someone..., Repetition, A word or phrase which is repeated several times for emphasis., Quote/Testimony, Examples of what people (experts/public) have said about the subject.

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