Shimp - Study showing subliminal priming increased Powerade choice only when thirsty, North - Study where wine descriptions changed depending on background music, Brainwashing - Using repeated phrases or images to make people accept ideas uncritically, Schema - Mental framework or structure that helps organise information, Greenwashing - When companies falsely present products as eco-friendly, Confirmation - Bias where people prefer information that supports what they already believe, Authority - Bias where people trust experts or professionals in adverts, Associative - Priming where emotional cues influence perception of a product, Subliminal - Unconscious messages in adverts that influence behaviour, Attention - Placing products at eye level to increase the likelihood of purchase, Collectivist  - Culture where social-proof techniques are more effective (Cialdini 1999), Semantic - Type of priming where words or images activate linked meanings, Repetition - Priming where repeated exposure makes a product feel familiar, Social Proof - Advertising technique where reviews provide evidence that a product works, Bandwagon effect - Tendency to buy a product because 'everyone else' is using it, Priming - Behaviour shaped by exposure to a stimulus that activates related ideas,

Consumer behaviour

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