1) Branding refers to the process of creating a unique identity for a product, service, or company in the minds of consumers. a) TRUE b) FALSE 2) A brand name is not a logo or symbol; it is the name used to identify the product or service. a) TRUE b) FALSE 3) A brand includes the name, image, reputation, and overall perception of a product or service. a) TRUE b) FALSE 4) A good brand name should be easy to remember so that consumers can easily recall it. a) TRUE b) FALSE 5) A brand name should avoid having negative or bad meanings in other languages or categories. a) TRUE b) FALSE 6) An effective brand name should be adaptable to future products and services. a) TRUE b) FALSE 7) A brand name should explain or suggest the qualities and benefits of the product or service. a) TRUE b) FALSE 8) Defining branding objectives is the first step in selecting a renowned and successful brand name. a) TRUE b) FALSE 9) Generating multiple brand name options helps businesses choose the most effective and suitable name. a) TRUE b) FALSE 10) Conducting consumer research is important and should not be skipped when selecting a brand name. a) TRUE b) FALSE

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