Moral principles that tell what is right and wrong., Ethics, Being honest and having strong moral values., Integrity, Telling the truth and not cheating or lying., Honesty, Being open and clear about business actions and decisions, Transparency, Taking responsibility for actions and decisions., Accountability, Treating everyone equally and justly., Fairness, Following laws, rules, and regulations., Compliance , A company’s duty to help society and protect the environment., Corporate social responsibility (CSR), Keeping business and customer information private., Confidentiality , Valuing employees, customers, and stakeholders., Respect .

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