Why is it important for companies to protect their intellectual property?, If you had a small company, what would you do to build customer trust?, What kinds of mistakes can damage a brand's reputation quickly?, Why do some brands become a target for counterfeiting more than others?, What makes a brand be associated with luxury or success?, What actions by a company can attract unwanted attention from the public or media?, What strategies do luxury brands use to maintain brand value and exclusivity?, Is facing a backlash a sign that a company is doing something wrong, or just something bold?.

task 4a

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