Liza buys traditional clothes for the festival because it is part of their culture. , Cultural Factor, Personal Factor , Mark saves money and buys only affordable food because his allowance is small. , Social Factor, Economic Factor, Rona buys product because she believe it is high quality and trustworthy., Cultural Factor , Psychological Factor , Maria chooses healthy food because she wants to stay fit and active. , Personal Factor , Economical , Justine buys a phone because it is recommended by his friends. , Personal Factor , Social Factor.

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