Liza buys traditional clothes for the festival because it is part of their culture., Cultural Factor, Personal Factor, Mark saves money and buys only affordable food because his allowance is small., Social Factor, Economic Factor, Rona buys product because she believe it is high quality and trustworthy., Cultural Factor, Psychological Factor, Maria chooses healthy food because she wants to stay fit and active., Personal Factor, Economical, Justine buys a phone because it is recommended by his friends., Personal Factor, Social Factor

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