TikTok has become a significant source of fitness inspiration, with 61 billion views on #FitTok., Badminton is making a comeback, with an 80% rise in searches for badminton rackets and outfits in the past year., AI is increasingly being used to tailor fitness and nutrition plans, optimizing health based on personal data., Fitness is focused more on holistic health, appreciating the interconnection of mental and physical health., Rucking, or hiking with a loaded backpack, is a new fitness trend that provides a full-body workout., Combat sports like kickboxing, mixed martial arts and karate are on the rise., Gen Z and Millennials are leading a holiday trend focused on rest and recovery, with a 60% rise in searches for all things connected to ‘slow life’., People in their 50s and 60s are prioritizing health and fitness., Dance fitness is becoming more popular with Gen Z, with nearly a billion views on TikTok..

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