adjective -er (+ than) + phrase / clause, In general, me-too products need to be cheaper than revolutionary ones., more / less + adjective + than, Innovators are more adventurous than other consumers., not as + adjective + as + phrase / clause, The risks for me-too products are not as high as for the revolutionary ones., too + adjective + to- clause, It would be too dangerous to fail to differentiate the product., adjective + enough + to- clause, A product needs to be different enough from its competitors to be interesting to consumers..

EAP_Int_Unit8_Comparative Language

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