What kind of in-store experience can customers get at IKEA shops?, What kind of new customer service experience does IKEA provide? Did you make the correct guess?, Is IKEA the first company to use such technologies?, What are the main features of this application?, Do you think that this new app gives a competitive advantage to IKEA? Why (not)?, Do you know similar apps from other brands? Do you think that all companies need such an app? Why (not)? How useful are they?.

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