In your agency, when a client's campaign hits the headlines — for better or worse — how does the team usually find out? Can you describe a time when someone reported it to you?, A team member says: "News has just come in about a competitor's new product launch." How would you relay this to your director?, Your client tells you: "The latest news from the focus group is very positive." How do you report this to your team in a status meeting?, A journalist calls and says: "We're going to run a story about your client's controversial ad campaign." How would you inform your client of what the journalist said?, A colleague whispers: "I heard the scandal is going to hit the headlines tomorrow." How would you pass this information on to your project team — and would you soften or change anything?, Your client says: "I don't want this to make headlines anywhere." How would you relay this instruction to your PR team?, Someone on your team says: "This is going to be the front-page headline in every trade publication." How would you report that prediction to your client, and how would you manage their expectations?, How do you make sure items of news relevant to your clients' industries reach the right people on your team quickly?, When you flick through the newspaper or scroll through news apps in the morning, do you have a system for flagging stories that could affect your projects? How would you report a relevant story to your team?, Have you ever had to report a piece of breaking news to a client that you knew they wouldn't want to hear? How did you handle it?

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