Think about the last time you visited a doctor, dentist, or specialist. What made you feel like you were in good hands before they even started examining you?, If two doctors have the exact same medical knowledge and surgical skills, what makes one of them a "great" doctor and the other one just "competent"?, Have you ever had a professional (a doctor, an auto mechanic, an IT specialist) explain a problem to you, and you nodded along even though you had no idea what they were talking about? Why didn't you stop them?, When you are stressed or scared, what kind of tone or communication from an expert actually calms you down?, When a pet gets sick, who suffers more during the clinic visit: the animal or the owner waiting in the examination room?

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