1) What it's the search Engine Optimization (SEO) ? a) it is a platform that allow you to create content, show it to relevant users and then charge you for specific actions taken on the ad b) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity 2) SEM, or search engine marketing is a form of internet marketing that utilizes social networking websites as a marketing tool a) True b) False 3) Google is one of the most important examples of: a) Social media marketing b) Search engine marketing c) Social media optimization d) Search engine optimization. 4) What is the appropriate abbreviation for Search engine optimization ? a) SMM b) SMO c) SEO d) SEM 5) An example of search engine optimization is a Facebook page: a) True b) False 6) Search Engine Optimization SEO is a type of: a) Digital Marketing b) Pay Per Click c) SEM

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