Age - Appealing to people of different generations, Gender - Most products are either unisex or gender neutral, Income - Money received both before and after tax , Location - Segmented based on where customers are situated, Psychographic - The study of personality and lifestyles, Ethnic - Some products are aimed at particular religions, Socioeconomic - Based on a customer's occupation , Demographic - where customers are targeted based on shared traits, Behavioural - Based on a customer's traits, such as level of usage,

Segmentation Matchup

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