Anecdote - a brief personal account or story , Appeal to justice - engages with people's belief that everyone deserves fair treatment , Appeal to fear - plays on people's tendency to react emotionally, Appeal to patriotism - draws on people's pride and loyalty to country , Inclusive language - Using pronouns like we and us and you to create a connection between reader and writer , Connotation  - association or implied meaning of a word , Attacking language  - used to denigrate an opponent and, by the implication, their point of view , Emotive language  - deliberately strong words to provoke an emotion , Repetition - Using the same word or phrase repeatedly to add emphasis , Hypophora  - A question is asked and an answer is supplied , Metaphor  - A comparison that describes one thing in terms of another , Hyperbole - using dramatic language to exaggerate the situation , Reason and logic - the use of evidence and deduction to support a clear argument , Evidence - Facts, information or expert opinions , Analogy - Comparisons to help us draw conclusions about something ,

Persuasive Techniques

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