1) Can you think of a brand which appeals to you? What do you like about it? 2) What is involved in creating a successful brand? 3) In what way can a brand be damaged? 4) How would you calculate the value of a brand? 5) What would you say is the most successful brand in the world? 6) What would you say is the world’s oldest brand? 7) Can you think of a brand which has been unsuccessful? 8) Is it possible to mislead your customers with your brand? 9) Do you buy generic brands? Why or why not? 10) What do you think are the most recognized logos worldwide? 11) What are some brands from your country with high brand awareness? 12) Do you have brand loyalty to any brand?

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