Bullet points - Separate information into short bits of text. Make it easier to find specific information., Colour - Creates an emotional effect. Connects with different feelings., Charts/graphs - Represent data and developing trends., Columns - Vertical layout makes the text easier to read. Break up the layout., Font types / sizes - Used for serious, formal or light-hearted texts. Makes important words stand out., Headings / titles - Tell the reader what the text is about. Grab the reader’s attention., Image - Show what the text is about. Makes a text more interesting to read. , Numbering - Show things that are in a set order., Paragraphs - Subdivide a main topic. Give a well-organised and logical structure., Sub-headings - Identify what a section of the text is about. Break up the text into chunks., Captions - Explain a picture or illustration., Text boxes - Include interesting facts/important information. Provide more information than is in the text., Slogan - To advertise a specific aspect of a product or service., Strap-line - A subsidiary heading or caption in a newspaper or magazine.,

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