One aspect that is often overlooked is the need to adapt the company's marketing strategy to China., Many multinational companies have a tried and tested marketing strategy, which they've used in several countries around the world., But these strategies don't tend to work well in China unless you only want to target young tech-savvy and international Chinese., Facebook is not the place to promote your product., You also need to improve platforms such as WeChat as this is widely used for corporate marketing..

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