Business plan - A document that describes a new business and a strategy to launch that business., Executive summary - A brief recounting of the key points contained in a business plan., Vision statement - Establishes the scope and purpose of a company and reflects its values and beliefs., Mission Statement - Expresses the specific aspirations of a company, the major goals for which it will strive., Distribution channel - The means by which you deliver the product or service to the customer., Direct channel - delivering the service directly to the customer., Indirect channel - Selling your product to a wholesaler or retailer., Small Business Administration - A federal agency that provides services to small businesses and new entrepreneurs., Trade association - Offers technical and general assistance to entrepreneurs in specific profession or industry.,

chapter 5 pg. 100

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