Quantitative data - Numerical and statistical data , Qualitative data - Data in written form, rich in detail , Primary research  - When the researcher collects data themselves for their own purpose, Secondary data  - Data that has already been collected by someone else, Validity  - Showing a true picture of what the research intends to measure , Reliability  - When research is repeated using the same methods, producing the same results, Representative - the extent to which a sample mirrors a researcher's target population and reflects its characteristics., Generalisability - The extent to which findings from a study can be applied to a larger population or different circumstance., Rapport - A good relationship between two people, Verstehen  - Empathy and understanding , Objective - Free from bias, impartial , Subjective - Open to interpretation , Interviewer effect - The impact of a researcher on the participant , Hawthorne Effect - the impact of taking part in research on the participant, Questionnaires - Usually self-completion with structured questions, Ethnography - In depth research conducted in a natural setting , Structured interview  - set list of mainly closed questions will be asked to a participant in the same order each time, Semi-structured interview - some standard (usually open) questions, which then lead to follow-ups so each interview is unique., Unstructured interview  - a guided conversation, often with no set questions but themes to explore, Positivism  - take a ‘top down’ or macro approach, and aim to produce measurable quantitative data, Interpretivism  - An approach which is more micro or ‘bottom up’. Aiming to understand individuals and the meanings they apply to the world around them,

Research methods key concepts

สั่งพิมพ์
ฝัง

ลีดเดอร์บอร์ด

สไตล์ภาพ

ตัวเลือก

สลับแม่แบบ

คืนค่าการบันทึกอัตโนมัติ: ใช่ไหม