1) Which type of segmentation splits consumers up based on things like consumption, engagement and desired benefits? a) Behavioural Segmentation b) Psychographic Segmentation c) Geographic Segmentation d) Demographic Segmentation 2) Which type of segmentation splits consumers up based on geographical boundaries? a) Psychographic Segmentation b) Geographic Segmentation c) Demographic Segmentation d) Behavioural Segmentation 3) Where a business targets customers based on personality and emotionally-based behaviours. a) Behavioural Segmentation b) Demographic Segmentation c) Geographic Segmentation d) Psychographic Segmentation 4) This type of segmentation splits consumers based on things like age, gender & income a) Psychographic Segmentation b) Geographic Segmentation c) Demographic Segmentation  d) Behavioural Segmentation 5) An advantage of using market segmentation is a) increased consumer loyalty  b) It saves time c) It is ethical 6) A disadvantage of using market segmentation is a) not all customers of a certain age want the same things b) increased return on investment c) that there is potential for brands to loose their identity

Market Segmentation Quiz

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