Who is my reader?, What is my relationship with my reader?, How much does my reader already know about this topic?, How does my reader feel about this topic?, What are the expectations of my reader?, What does my reader need to know?, In which order does my reader want the information?, What action does my reader need to take?, How will my reader read the document for the first time?, Will my reader need to refer to my document again?,

BW Getting the action you want

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