market research - the collection, interpretation and analysis of information on the target market for a particular product or service., market segmentation - the process (segmentation) by which potential customers can be grouped together (segment) into categories such as demographics or special interests, the marketing mix - the four considerations known as the marketing mix are: product (the item or service sold to satisfy customers' needs); price (the correct price for the target market); promotion (how customers are informed about the product); and place (where the product will be sold to maximise sales)., guerilla marketing - an unconventional,surprising or creative marketing strategy, marketing executive - a professional who works in marketing., niche market - a smaller, more specialised subset of a wider market for a product or service.,

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