If you do not have an idea for your own ____ or do not want to ____ setting up completely on your own you might want to buy a franchise. A franchise ____ when one business (the franchisor) sells the ____ to use and sell its products and/ or services to another business (the franchisee). Imagine you were interested in setting up a fast-food business. You could sit down and develop your own idea from ____. However, it could prove to be ____ to come up with something that would capture ____ and then decide on a brand ____, a way of producing the food, a menu and ____ for your stores. An alternative would be to buy the rights to ____, for example, McDonald's products in a given area. In this case, you would be buying a McDonald's ____.

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