Marketsegmentation - Here's our ------- plan. By dividing the market into distinct segments based on demographics and behaviors, we can tailor our marketing messages more effectively., buyerjourney - Refers to the process that a potential customer goes through when researching, evaluating, and ultimately making a purchasing decision., positioning - The strategic process of creating a distinct and favorable perception of a product, brand, or company in the minds of target customers within a competitive market., inboundmarketing - Is a customer-centric marketing approach that focuses on attracting potential customers by creating valuable and relevant content, rather than relying on interruptive or outbound methods, social media - Refers to digital platforms and websites that enable users to create, share, and engage with content and connect with others online., CEO - Chief Executive Officer, is the highest-ranking executive in a company or organization,

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