Personal pronouns - Words such as 'you' 'we' and 'us' to help make the reader feel more involved and included, Imperatives - These are words and phrases which are instructive and commanding. They tell you what to do. e.g. 'Buy one get one free.' or 'Don't miss out.', Modal verbs - These are verbs which show a possibility about something . 'You might want to try..' Or they can show something is necessary. 'You should visit the Natural History Museum.', Rhetorical Question - A question which is aimed at the reader encouraging them to to think about something.,

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