The ____ is a short text, usually in large print. It is designed to be the first ____ that the ____ reads. The ____ can be a drawing, photograph, or illustration to give context to the ____. The ____ is the largest text of the ad. It is used to ____ people. The ____ is a catchphrase. It evokes a feeling about the product. It endures through time. The ____ is the unique design symbol. It helps to identify the ____. Some companies use it by writing their names in a distinctive font.

Fill in the gaps with the correct word.

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