Writing a malicious review online can have damaging effects., The first is a nasty and scathing review can cause great hardship for a business., Its reputation could be severely affected, resulting in a loss of confidence among customers and clients and subsequent loss of revenue., The only option for a business in such a situation is to take the perpetrator to court for defamation which could result in a highly costly and lengthy court case., Moreover, abusive reviews provide a very poor example of how people should treat one another and how issues should be discussed and written about., People who are normally quite respectful may, online, abandon appropriate internet etiquette and become very rude and offensive., This may cause increasingly less polite methods of interaction, both online and face-to-face, with a further consequence of that normalisation of aggressive or harmful behaviour..

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