Validity - Qualitative methods are high in this, Ethnography - A qualitative approach that involves immersing yourself in the research setting, Verstehen - A strength of qualitative methods - meaning empathic understanding, Reliability - Qualitative methods are low in this, Operationalisation - This is often too vague when using these methods, Willis - He studied anti-school subculture and used qualitative methods, Covert - This is a secret observation, Unstructured - This type of interview is more like a conversation, Reflexivity - When the researcher constantly thinks about the effect of their presence on the research, Sample - This is often too small in qualitative research, making it less representative, Participant - ________________________ control over content is a strength of unstructured interviews. , Unrepresentative - Qualitative methods are often like this; they don't reflect the wider population.,

Qualitative methods

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