Coding : Involves organising raw data (sentences, phrases or words from your questionnaires or interviews) into categories., Each category has a valid heading and a rule for inclusion, which helps to decide in which category to place each piece of data., The process starts with:​ open coding--> axial coding--> selective coding., e.g Transcribing an interview to identify factors contributing to poor mental health in football​., Content analysis : Involves looking at the content of the interview/focus group/case study and grouping different data together under themes., e.g. Quantitatively: e.g. % of negative stories within a newspaper ​, Uses systematic procedures to describe the content of the text​, Looks deeply at what appears to be fairly ordinary messages about sport​, This method does not aim to develop a specific theory , The most flexible method to analyse qualitative data. , Thematic analysis : Has six stages, or steps, that you progress through to reach your final analysis. ​, Useful for some novice qualitative researchers as it provides a framework for analysis that you can follow while still offering you the flexibility of qualitative analysis.​, 6 stages involving identifying, coding, and analyzing patterns and themes within a dataset of text to gain a deeper understanding of the underlying meanings and experiences of individuals or groups.,

Qualitative data analysis​

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