The purpose of this report is to ____ the success of the Seville Sales Event and to make recommendations for how future events of this nature are organised. One hundred and forty-five key clients from a range of European industries were invited to the España Hotel, seville on the 6th and 7th january at our company's ____ for a range of demonstrations of our new software packages. During the event, the ____ were given the opportunity to network and share experiences with our software, and at the same time, we took the opportunity to obtain feedback on our products. The event was highly successful. The initial investment of £550,000 ____ in immediate orders of £1.6m of software, and we have achieved a further £2.2m in sales in the ____ 4 weeks. Comments from clients have ____ a need for payroll and accounting software which allows companies to calculate their tax liabilities more easily over a number of EU countries. Several clients expressed a reluctance to invest in our CRM software, which was thought to be more ____ to the US market. Guests stated that they would be ____ for this event to be repeated in 2 years' time. It was also suggested that more informal presentations could be given by ____ clients speaking from their knowledge and experience. Moreover several clients requested that the next such event be held in a more central European venue, thereby ____ most clients' Journey times

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