ethos - an appeal to credibility , pathos - an appeal to emotion, logos - an appeal to logic, rhetoric - the art of persuasion through communication, simile - a comparison using the words "like" or "as", metaphor - a comparison that does not use the words "like" or "as", allusion - a reference to a well known person, place, event, or work, alliteration - the repetition of the same letter or sound at the beginning of closely connected words, repetition - the repeated use of words/phrases for emphasis, parallel structure - a grammatical pattern in which words have congruent verb forms,

Rhetoric

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