Perfect Competition: No control over price, "price taker", Most competitive market, Silver, Wheat, Soybeans, Monopolistic Competition: Many firms sell similar products, Rely on advertising and brand loyalty, Fast food restaurants, athletic clothing, Oligopoly: 60% of total production comes from 4 major producers, Typically monitored closely to prevent collusion, US airline industry, cell phone providers, and soft drink companies, Monopoly: Single producer of a unique product, Price setter, Patented pharmaceuticals, electricity ,

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