Age - Involves categorising the target audience based on their age group., Occupation - Categorises the audience based on their professions, Education - Involves categorising the audience based on their attainment/achievements, Interests - Categorising the audience based on their hobbies, Gender - Involves dividing the audience into groups based on their __________, Income - Divides the audience based on their _________ levels, Location - Based on the geographic _____________ of the audience. For example, local, national and global., Lifestyle - Considers their values, habits, social behaviours, and general lifestyle choices.,

Audience segmentation

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