A ____ market is a small section of a market that has yet to be ____. It generally ____ a small group of people who would be interested in a particular product or service if it were ____, and is usually free of competitors. One possible way of finding a niche ____ is through market ____, whereby a market and its customers are ____ into groups according to their needs and ____. Each market and group becomes the target for a particular group or service. Finding a niche market gives you an opportunity to ____ a product or service to a ____ group that other businesses.

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