Colour - Only use between 2 - 4 colours, Business House Style - Colours and fonts used by a business so they are easily recognised, Colour Clashes - colours that don't combine well together, Textures - Images applied to colours, Sans Serif Fonts - font styles without ticks or lines, Decorative Fonts - Fonts that are difficult to read, Use of language - this should be appropriate for the users, Consistency - Keeping items the same on every screen, including colours, User expectations - keeping items similar to other interfaces, Prominent positions - placing items that are important so that the user can see them easily, Navigational components - These help the use to find their way around the interface, Input Controls - these help the simply input and reduce human errors, User Perception - What users expect to see/hear - like colour green when something is correct,

15. Design Principles

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