ease of entry - the lack of barriers for the establishment of new competitors in a market, homogeneous products - goods that are physically identical or viewed as identical by consumers, consumer service - intangible provision of an activity to end users and the same marketing activities, target market - focusing marketing activity on particular segments of the market, mass market - selling to the whole market using standardised product and the same marketing activities, segmentation - dividing a market into distinct groups of consumers who share common tastes and requirements,

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