Merlin Entertainments own many UK visitor ____ including Legoland, Alton ____, Madame ____ and the London ____. They have used technology such as 3D models, ____ and wifi to meet customer expectations (found out through market research). They have been attracting new customers by creating ____ with film, ____ and gaming providers eg: Alton Towers has ____ Land and Thorpe Park has ____ Bird experience. They have recently created a new indoor and outdoor ____ in Birmingham which was originally called Project Thor, but is now called 'The Bear ____ Experience'. Merlin Entertainments open ____ new visitor attractions around the world each year in response to market research.

Product development at Merlin Entertainments

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