Brands that tailor every email to your name and your 'preferences'…, come across as creepy, not helpful., Nothing is more infuriating, than a brand that knows my birthday but can't fix my order., Personalization is supposed to boost sales —, most of the time it just boosts customer suspicion., The fact that brands have my data on file, is the only reason I tolerate their ads., Infuriating silence after a complaint, kills more loyalty than a bad product ever does., Companies keep customer details on file for years, but the moment you ask them to actually use that data, they can't find it.

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