William Labov, Father of modern sociolinguistics; studied language variation and change., Sociolect, Which concept refers to a way of speaking that develops among people who share a similar position or social background within a society?, Jargon, Which concept describes specialized words and expressions that make communication easier among people involved in the same field or activity?, Taboo, It is a word or phrase that a society dictates should be avoided in polite or general discourse because it is considered offensive, inappropriate, sacred, or obscene., Joshua Fishman, Focused on language and ethnicity.

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