CAC (Customer Acquisition Cost), The total amount of money a company spends to get one new customer., acquire, To get or obtain something – in business, to get a new customer., acquisition, The process of getting something – for example, getting new customers., marketing spend, The total money a company spends on advertising and promotion., conversion rate, The percentage of people who see an ad and actually buy the product., churn rate, The percentage of customers who stop using a service over a period of time., LTV (Lifetime Value), The total amount of money a customer will spend with a company over their entire relationship., payback period, The time it takes for a company to earn back the money it spent to acquire a customer., lead, A person who might become a customer (someone who showed interest)., funnel, The steps a customer goes through – from seeing an ad to making a purchase., retention, Keeping customers so they continue using your product., ROI (Return on Investment), The profit you get compared to how much you spent.

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