External customers, Individuals or organizations that buy or use a firm's goods/services, Customer churn, Turnover in a company's customer base, Buzz marketing, Relies on volunteers to try products and then talk about their experiences, Customer win-back, Process of restoring lost relationships with customers, Cobranding, Cooperative arrangement in which two or more businesses team up to closely link their names on a single product, Vendor-Managed Inventory (VMI), System in which the seller determines how much of a product is needed, Supply chain, Sequence of suppliers which contribute to the creation and delivery of a product, Lifetime value of a customer, Revenues as well as intangible benefits a customer brings to the seller over an average lifetime, Quantitative forecasting, Use of statistical forecasting techniques, Relationship marketing, Development, growth, and maintenance of long-term, cost-effective relationships with individual customers, suppliers, employees, etc.

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