brand awareness - how well people know a particular brand, brand loyalty - the degree to which people continue to buy from the same brand or company, celebrity endorsement - to have a well-known person promote a product, to cold call - to call someone with the aim of selling something without them asking you to do so, commercial break - the short period during TV programmes when advertisements are shown, to go viral - to quickly become extremely popular on the Internet through social media, junk mail - unwanted promotional leaflets and letters, to launch a product - to introduce a new product, mailing list - a list of names and contact details used by a company to send information and advertisements, niche product - a product that is aimed at a distinct group of people, press release - something written by a company for newspapers and magazines and websites to share and publish, prime time - the time during the viewing schedule when most people watch TV or listen to a broadcast, spam email - unwanted, promotional email, target audience - the people a company want to sell their product or service to, word of mouth - recommendations made by individuals to other individuals about a product of service,

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