1) It is the ability to analyze, evaluate, and interpret visual elements. a) Visual literacy b) Media literacy 2) It is the ability to access, analyze, evaluate, and create media in a variety of forms. a) Visual literacy b) Media literacy 3) Media that broadcast messages to large audiences. a) Digital media b) Mainstream media c) Mass media 4) All channels of communication combined. a) Media b) Medium 5) Any single channel of communication. a) Medium b) Media 6) Any media production (a newspaper article, song, music video, podcast, etc.) a) Text b) Subtext 7) Indirect meaning contained in a media message. a) Subtext b) Text 8) Those within the news media who control the flow of information and spread of ideas. a) Propaganda b) Gatekeepers 9) Creating an identity for a product or service based on a name, slogan, symbol, or feeling. a) Censorship b) Bias c) Branding 10) Meaning added to a media message by the audience. a) Connotation b) Censorship 11) Partiality, preference, or prejudice for/against a person, thing, or idea. a) Bias b) Censorship 12) Anyone exposed to a media message, or anyone for whom a message is constructed. a) Audience b) Text 13) Measurable characteristics of a particular group, such as age, gender, locale, and income level. a) Demographics b) Convergence 14) It is the act or process of making something. a) Production b) Inquiry 15) They able to read and write. a) Literate b) Illiterate

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