Herzberg: Described factors that cause satisfaction and dissatisfaction at work, Said that hygiene factors are those that if not satisfied will cause dissatisfaction, Said that good pay will reduce dissatisfaction but will not motivate workers, His theory was called the Two Factor Theory, Said there are a limited number of 'Motivators', Maslow: Argued that everyone is capable of reaching their full potential, but few do, Said that businesses should help employees meet their needs in a certain sequence in order for workers  to be motivated, Identified self-actualisation as reaching one's full potential, His theory compromised of a hierarchy with 5 levels,

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