Point , A dot but is not necessarily always circular. It can be repeated to create shade, tone or texture., Line , Continuous mark with various characteristics, such as straight or curvy, consistent weight or textured, created by manual or digital methods., Shape, Can be organic, geometric, hard-edged or feathered, abstract or symbolic, and can be used in conjunction with other elements to create form or pattern, Type, Visual representation of word, number and character. It communicates through literal meaning of words and through visual quality of the type form., Form, Three-dimensional entity in visual communication. It can be real as in a construction, or illustrated as seen in an illustration., Tone, A light or dark variation of any colour. Also known as gradient when working digitally, Colour , Perceived by the eye as light in different wavelengths. Relationships described in terms such as hue, complementary, contrasting etc. , Texture , Used to communicate a tactile aspect of objects. Words to describe include; soft, fluffy, rough, smooth.

Design Elements

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