Creativity, A learned discipline of connecting things to see patterns others miss, essential for high-level problem-solving in business, Predictable Problems, Challenges that a business can anticipate and plan for in advance, such as needing more dining space due to rapid growth, Unexpected Problems, Challenges that occur without warning, such as natural disasters or a competitor launching a surprise product, Pros and Cons Chart, A simple tool for evaluating multiple solutions by weighing arguments for and against a specific option, Weighting (Force Field Analysis), A technique where management scores aspects on a scale to prioritize which factors are non-negotiable for the brand, SWOT Analysis, A strategic tool used to identify real issues within the micro-environment and the market environment, Micro-environment, The internal environment where a business has direct control over factors like resources, capabilities, and financials, Market Environment, The external environment factors that a business cannot control, such as competitors and market developments, PESTLE Analysis, A technique used to analyze macro-environmental challenges that are outside the business's control but dictate the rules of the game, Consumer Protection Act (CPA), Legal legislation that a business must strictly follow regarding food labeling and the customer's right to information, Decision Tree, A graphical, complex management tool used to quantify risks and calculate the probability of success for different paths, Value Chain Analysis, A specialized technique used to analyze the costs of component parts to reduce them while increasing the final value to the consumer, Core Competency, A critical internal activity or process that gives a business a competitive advantage, often kept in-house rather than outsourced, Delphi Technique, A method for harnessing expert knowledge from people who are not physically present by using anonymous questionnaires, Anonymity, A feature of the Delphi Technique that prevents halo effect and group think by keeping expert opinions confidential, Halo Effect, A bias where a famous or senior expert’s opinion is never challenged; it is avoided via the Delphi Technique, Group Think, A phenomenon where people jump on the bandwagon of the majority; it is discouraged in the Delphi Technique, Macro-environment, The broad external landscape involving factors like political, economic, social, technological, legal, environmental, physical, and ethical elements, Competitive Edge, The advantage a business gains by fostering innovative thinking and staying ahead of technological growth and aggressive competition, Creative Perspective, The ability to see obvious connections that others have not yet noticed, transforming potential problems into solutions.

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