Lack of verification, This is when an advertisement claims to deliver results without any scientific proof to back up their claims, Surrogate advertising, In certain places there are laws against advertising products like cigarettes or alcohol. This advertising finds ways to remind consumers of these products without referencing them directly, False brand comparisons, Any time a company makes false or misleading claims about their competitors they are spreading misinformation, Greenwashing, The process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound, Puffery, When an advertiser relies on subjective rather than objective claims, they are puffing up their products. Statements like “the best tasting coffee”, “best in the world” cannot be confirmed objectively, Sexist stereotyping, For example, women in advertising have often been portrayed as sex objects or domestic servants. This type of advertising in negative labelling contributes to a sexist culture, Exploiting children, Children consume huge amounts of advertising without being able to evaluate it objectively. Exploiting this innocence is one of the most common unethical marketing practices, Black-hat link building, Any practice that goes against search engine guidelines. In an attempt to “game” the system and beat search engine algorithms, practitioners resort to tactics including keyword stuffing, cloaking, paid link, poor content quality, and spamming blog comments, Misleading advertising, Also known as “false advertising,” it is simply relaying something to your audience that isn't the full truth, Prejudice in hiring, It is a kind of discrimination that takes place when a job candidate is treated unfavorably due to their gender, religion, age, race, sexual orientation, or disability

Task 4a

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