Advantages, May create a USP which can be used in advertising, Can attract customers and increase sales, Prices can be increased as customers are often willing to pay more for ethical products, Easier to recruit and retain staff, Customer loyalty, Lower costs from saving energy and recycling, Disadvantages, Ethical materials can be more expensive, Staff may have to be retrained, Staff may resent the change in processes, Higher costs due to not being able to use the cheapest suppliers

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