1) The use of well-known, respected people to endorse a product or service. a) TESTIMONIAL b) NAME CALLING 2) It uses certain emotions that usually have nothing to do with the product itself. a) BANDWAGON b) EMOTIONAL APPEAL 3) It suggests that a consumer should buy or do what everyone is buying or doing. a) PLAIN FOLK b) BANDWAGON 4) It is when a product is called bad names. a) NAME-CALLING b) SLOGAN 5) A catchy phrase that helps a consumer remember a product. a) POSTER b) SLOGAN

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