1) Consists of institutions and other forces that affect a society’s basic values, perceptions, and behaviors. a) Cultural b) Demographic c) Economic d) Natural 2) The study of human populations such as size, density, location, age, gender, race, occupation, and other statistics. Shifts in age, family structure, geographic population, educational characteristics and etc will influence marketing strategies and tactics. a) Demographic b) Cultural c) Economic d) Natural 3) Consumer buying decisions are significantly impacted by macroeconomic factors such as demand-supply, inflation, interest rates, taxes, exchange rates, and recession. occupation, and other statistics. Shifts in age, family structure, geographic population, educational characteristics and etc will influence marketing strategies and tactics. a) Demographic b) Economic c) Technology d) Political and social 4) Natural resources that are needed as inputs by marketers or that are affected by marketing activities a) Technological b) Economic c) Political dan social d) Natural 5) Technological growth and advancement within a nation greatly influence the production and sale of goods or services. Innovation, automation, and internet facilities are some examples. a) Political and social b) Economic c) Demographic d) Technological 6) Laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society a) Political and social b) Technological c) Economic d) Cultural

MACRO ENVIRONMENT

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